Bolton Whites Hotel to be Rebranded

  • June 23, 2022 | By Chris Mann
  • URL Short URL: http://b-ac.es/843c1

Bolton Whites Hotel will be rebranded in the coming weeks as Bolton Wanderers seek to inject new life into the business.

Bolton Stadium Hotel, as it will soon be named, has been a fixture within the South Stand at the University of Bolton Stadium for more than 20 years but has fallen on tough times in recent years due to decreasing demand, multiple change of ownerships, as well as the COVID-19 pandemic.

Wanderers CEO Neil Hart confirmed the change at a Business Breakfast event on Thursday, saying it gives the hotel a completely new identity ahead of their upcoming partnership with the Radisson Hotel Group.

"The hotel is an important and valued part of the Bolton Wanderers family and through this rebrand, we are bringing the hotel closer than ever to the heart of the club," Hart told bwfc.co.uk.

"The new name, Bolton Stadium Hotel, roots the hotel unmistakably at the home of the Wanderers and leans further into the unique hospitality experience and footballing environment that we can offer our guests.

"This refresh of the hotel also falls in tandem with our exciting new partnership with Radisson Hotel Group, as Bolton Stadium Hotel will also become a member of Radisson Individuals this year.

"External and internal hotel signage will be installed and upgraded in the coming weeks and guests will start to see the new branding also appear online and offline in due course."

Sky Bet League One Standings

Pos Team Pld Pts
1 Accrington Stanley 0 0
2 Barnsley 0 0
3 Bolton Wanderers 0 0
4 Bristol Rovers 0 0
5 Burton Albion 0 0
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