Emirates Sign Three-Year FA Cup Sponsorship Deal

  • May 30, 2015 | By Chris Mann
  • URL Short URL: http://b-ac.es/ee191

The FA Cup will be rebranded as The Emirates FA Cup from next season, after the Dubai-based airline signed a three-year sponsorship deal.

This season, for the first time since Littlewoods sponsored the competition in 1994, the FA Cup has gone through a campaign without financial backing from an outside source, culminating in Saturday's final between Arsenal and Aston Villa at Wembley Stadium.

The new deal, which will run through until the end of the 2017/18 season, has been made with the objective of 'bringing the world's most prestigious domestic cup competition closer to its fans from across the nation as well as the rest of the globe'.

In a statement, posted on The FA's official website, chairman Greg Dyke said: "Emirates' commitment to our sport is evident and securing such an iconic and forward-thinking lead partner for The FA Cup is great news for us, the fans and for the whole game.

"The partnership will help take the tournament to new audiences, inspire interest in football from across the globe and allow us to continue our investment into the game at all levels."

From the same source, Sir Tim Clark, president of Emirates Airline, said: "Football is a truly global sport, a unifying factor in many communities and nations across the world.

"Never is this more evident than with The FA Cup, which has an unrivalled heritage and draws a global audience of more than 1.1bn people.

"The spirit of competition, fair play, and sparking the passions of a global audience, are all values we share at Emirates.

"That is why we are proud to be the first title sponsor of the tournament and we look forward to a long-term partnership to support and connect fans to their teams both here in the UK and across the world."

Emirates already hold the rights to a stadium and shirt sponsorship package with Arsenal, whilst also boasting successful working relationships with clubs across Europe - including Real Madrid, AC Milan, Olympiakos, Paris Saint-Germain, Benfica and Hamburg.

Bolton will enter next season's FA Cup at the third round stage, where ties are scheduled to take place on the weekend of January 9-10, 2016.

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