Wanderers Net Adidas Partnership

  • May 22, 2012 | By Chris Mann
  • URL Short URL: http://b-ac.es/acf63

Bolton Wanderers have signed a deal which will see their club kit produced by Adidas for the next four years.

The deal brings an end to the 22-year partnership between the Trotters and Reebok, who began to supply kit to the club in 1990.

Reebok will retain the stadium naming rights, as they look to reflect the heritage of the Bolton-born company.

Speaking about the new deal with Adidas, Wanderers Chief Executive, Allan Duckworth, believes the deal is one the club can be proud of.

"I would like to thank Reebok for their outstanding support in their capacity as technical kit sponsor over the past 22 years," Duckworth told the club's official website.

"We are delighted to welcome Adidas, whose football performance credentials are second to none.

"The move is a logical one for all parties. Reebok's focus on their heritage in fitness and the move away from football provided this opportunity for the Club to secure a new technical kit sponsor, and in Adidas we have found the very best."

Steve Holland, National Sales Manager of Adidas Commercial Clubs said: "Everyone at Adidas is delighted to partner with Bolton Wanderers and thus keep the club within the adidas group.

"We have been working hard with the club to put some fantastic plans in place that will ensure we engage and excite the fans over the next few months and years.

"We very much look forward to building as strong a partnership as the one that Reebok have enjoyed over many years."

Reebok's Head of Marketing, James Woolard, has also paid tribute to Wanderers for the partnership the two parties have held across the last three decades.

"We have been proud to provide the kit for Bolton for the last 22 years, but our focus on our fitness heritage means we need to concentrate on products in this category.

"We remain very proud of Reebok's birth in Bolton, originally as Fosters Sports Shoes, a history which reflects our continued sponsorship of the Reebok Stadium. We look forward to maintaining our strong relationship with the club."

Bolton are expected to unveil their home kit for the 2012/13 Championship campaign within the next month.

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