Spurs have allegedly 179million fans outside the UK that they don't earn a penny from. They are now looking at re branding to tap into this potential revenue.
Not sure if I'd be overly happy at their plight for worldwide fame if I was a fan, especially if they already have 32,000 people waiting for season tickets. Like them or not their support does seem to be fairly localised to London and the South East.
The odd 'day tripper' is one thing, but coaches full of Chinese tourists is quite another.
http://www.bbc.co.uk/news/business-15017076